I’ve been asked a lot of questions about how Google measures a website’s traffic so I decided to starting a journey into what is good and what is not (on organic SEO).

Well, to start with, I’ve decided to write about Google Penguin and Google Panda.

Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time.

Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:

Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.

Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.

The next post will explain how to avoid these two premisses.Image


  1. Rob Pimlott says:

    Hi Fred,
    I attended a seminar on penguin vs panda. In my opinion if you are running a business, penguin is the greater choice. The more branded keyword and seo info will provide a greater capture of “google” friendly searches. I am currently implementing this to our digital marketing strategy. We have taken on more reputable bloggers instead of the usual SPAM blogging which will give us a bigger and better foothold against our competitors. I’ll let you know the results in 6 months!

    • fgtcosta says:


      In the past people used to basically include a strategic keyword as much as possible in their website’s content. Google is a very clever analyst, so any word that is used in more than 6% of the total word count (in terms of content,headings, etc…) is considered “spam” and therefore removed from Google searches. It is important in SEO that the use of headings is essential as Penguin (as well as Panda) is the method that Google implemented to decrease ranking via “cloaking” and “stuffing”. So penguin must be seen as a limiter instead of a technique in order to make good use of SEO.

      I hope my reply clarifies you in order to do not commit any mistake when setting milestones in terms of traffic to your company’s website (your employer really) and if you need any advise do not hesitate in contacting me.

      Will be waiting for the results within in 6 months!

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