Archive for the ‘SEO’ Category

Mobage created this super creative game (app) that generates millions of dollars per year.

It is just dependent on them? No. Why?

The players created a micro market environment where they value the cards by:

A) Power packs (PP)

B) Dollars ($)

It’s all fine with that, but the problem here is that PP are bought with $ but the transaction value highly decreases when it is to buy cards with $ instead of PP.

This happens because the dollar transaction to the game is made by $ and PP/cards cannot be turned into $ back again so players that invest on the game to have their Return on Investment (ROI) have to give up on the game value in terms of PP in order to have their ROI in terms of dollars, giving time a specific $ value, creating therefore a micro market environment inside the game market.

In order to balance it so players can enjoy their game instead of giving up on playing due to the high value of cards there is a list of cards with updated values in terms of PP:

Note: (

[Note: The last best deal offered is updated with the note “(updated!)”]


(Increase on price per skill level up: 3pp)

New Age Apocalypse 120pp UR, 220pp LG
Jade Giant Hulk 90p UR, 180pp LG
Onslaught 120pp UR, 220pp LG
Symbiote Sire Venom 100pp UR, 200pp LG
Symbiote Venom 90pp UR, 170pp LG
Ultimate Power Hulk 80 UR, 140pp LG
Thanos 75pp, 100pp LG
Berserker Thor 60pp UR, 90pp LG
Beast 40pp UR, 90– LG
Logan 40pp UR, 85pp LG

UR base Tactics

(Increase on price per skill level up: 3pp)

Hawkeye		Undetermined		
Black Panther	120pp UR, 250pp LG	
Scarlet Witch	120pp UR, 250pp LG	
Galactus	120pp UR, 250pp LG	
Believe IM	90pp UR, 190pp LG	
Doctor Doom	80pp UR, 150pp LG	
Magneto		80pp UR, 170pp LG	
Vision		75pp UR		
Psylocke	40pp UR, 80pp LG	
Arc IM		25pp UR, 50pp LG 	
SSA Cap		20pp UR, 40pp LG


(Increase on price per skill level up: 3pp)
Maximum Carnage		500 LG 		Details
BTM Spidey		150pp UR, 300pp LG	Details
Legend Baby Deadpool	150pp UR, 300pp LG	Details
Misunderstood Deadpool	130pp UR, 280pplG	Details
Iceman			120pp UR, 250pp LG	Details
X-23			120pp UR, 250pp LG	Details
Coulson			90pp UR 		Details
Red Skull		60pp UR, 100pp LG	Details
Storm			40pp UR, 75pp LG	Details
PSS Spidey		40pp UR, 75pp LG	Details
FN Spidey		35pp UR, 70pp LG	Details
Nightcrawler		35pp UR, 70pp LG	Details
SoF Ghost Rider		30pp UR, 55pp LG	Details
Quicksilver		25pp UR 		Details


(Increase on price per skill level up: 1pp)DL Thanos                       12pp SSR, 25pp UR
Dormammu			12pp SSR, 25pp UR	
Enraged Father Red Hulk		12pp SSR, 25pp UR	
Chaos King			15pp SSR, 30pp UR	
Proletarian Colossus		14pp SSR, 25pp UR	
TBTI Wolverine			8pp SSR, 15pppp UR	
Cosmic Awareness Surfer		8pp SSR, 15pp UR	
A-Bomb				12-158pp SSR, 14pp UR	
Toxin				8pp SSR, 15pp UR	
Oathbound Surfer		9pp SSR, 18pp UR	
Red She Hulk			7pp SSR, 15pp UR	
Surtur				6pp SSR, 12pp UR	
New Model Sentinel		7pp SSR, 15pp UR
Into The Fray War Machine	5pp SSR, 12pp UR
Ares				7pp SSR, 15pp UR
Ultron				5pp SSR, 12pp UR
Asgardian Lightning Thor	5pp SSR, 12pp UR
Idol of Millions Thing		5pp SSR, 12pp UR
SoA Thor			6pp SSR, 12pp UR
Skaar				5pp SSR, 10pp UR
Havok				4pp SSR,8pp UR	
Jean Grey			5pp SSR, 9pp UR	
First Mutant Apocalypse		5pp SSR, 8pp UR	
Mystics Juggs			1pp SSR, 10-12 UR	
Enemy Inside Hulk		2pp SSR, 5pp UR 	
Crimson Gem Juggs		1pp SSR, 4pp UR		
Thunder God Thor		3pp SSR, 6pp UR		
Infinite Lawyer She Hulk	1pp SSR, 3pp UR		
Jade Giantess She Hulk		1 SSR, 3pp UR		
Incredible Rage Hulk		1pp SSR, 3pp UR		
Ferocious Fighter Wolverine	1pp SSR, 3pp UR	
Thunderbolt Red Hulk		2pp SSR, 4pp UR	
Power Cosmic Surfer		1pp SSR, 3pp UR		


(Increase on price per skill level up: 1pp)

 Weapon-X Deadpool 15pp SSR, 35pp UR 
Maria Hill 10pp SSR, 25pp UR 
Femme Fatale Black Widow 10pp SSR, 20pp UR 
Rocket Raccoon 12pp SSR, 20pp UR 
DG Black Cat 8pp SSR, 16pp UR 
Carnage 8pp SSR, 15pp UR 
Hellfire GR 8pp SSR, 15pp UR 
Quicksilver 8pp SSR, 15pp UR 
Flyboy Torch 7pp SSR, 14pp UR 
Tigra 6pp SSR, 10pp UR 
X-23 5pp SSR, 9pp UR 
Nick Fury 6pp SSR, 12pp UR 
Mystique 5pp SSR, 10pp UR 
Star-Lord 7pp SSR, 14pp UR 
Phoenix Force 6pp SSR, 12pp UR 
Storm 5pp SSR, 10pp UR 
Kree MsM 5pp SSR, 12pp UR  
Nova 3pp SSR, 6pp UR  
First Torch 2pp SSR, 5pp UR 
GR Spidey 3 SSR, 6pp UR 
Hellbike GR 2pp SSR, 4pp UR 
WBL Black Cat 2pp SSR, 5pp UR 
Daredevil 2pp SSR, 4pp UR 
WC Spidey 1pp SSR, 3pp UR 
Annihilus 1pp SSR, 3pp UR

SSR Base Tactics

(Increase on price per skill level up: 1pp)
Dark Avenger Patriot	20pp, 40pp UR	
First Edition IM	15pp SSR, 38pp UR
AP Cap			12pp-SSR, 27pp UR
Rogue			12pp SSR, 25pp UR
Legion			10pp SSR, 20pp UR
Mandarin		7pp SSR, 14pp UR
Militant Mags		7pp SSR, 16pp UR
LoH Patriot		7pp SSR, 15pp UR
Mr Sinister		7pp SSR, 15pp UR
Emma Frost		6pp SSR, 15pp UR
SoL Cap			6pp SSR, 12pp UR
Agent Venom		8pp SSR, 16pp UR
Galacta			8pp SSR, 15pp UR
FH Iron Man		8pp SSR, 15pp UR
Winter Soldier		6pp SSR, 12pp UR
Odin			6pp SSR, 12pp UR
CC Gambit		6pp SSR, 12pp UR
Psylocke		4pp SSR, 12pp UR (updated!)
RE Gambit		5pp SSR, 10pp UR 
Abra Strange		5pp SSR, 10pp UR
Falcon			2pp SSR, 5pp UR	
Hawkeye 		1pp SSR, 3pp UR	
Loki			3pp SSR, 6pp UR	
Scarlet Witch		2 SSR, 6pp UR	
Prof X			2pp SSR, 6pp UR	
Mr Fantastic		2pp SSR, 4pp UR	
Mephisto		1pp SSR, 2pp UR	
Moon Knight		1pp SSR, 3pp UR	
Iron Fist		1pp SSR, 3pp UR




The eight-striper wordmark of IBM, the letters...

The eight-striper wordmark of IBM, the letters “IBM” in City Medium typeface. Introduced in 1967. Trademarked by International Business Machines Corporation. (Photo credit: Wikipedia)

English: Compaq logo

English: Compaq logo (Photo credit: Wikipedia)

Image representing Sony as depicted in CrunchBase

Image via CrunchBase

Image representing McAfee as depicted in Crunc...

Image via CrunchBase

Image representing Hewlett-Packard as depicted...

Image via CrunchBase

MPC Services

Image representing IBM as depicted in CrunchBase

Image via CrunchBase

– Micro And Peripheral Computer Services

I am glad to announce that my new client has required my services.

This firm works on a national basis so it cover all the UK territory and its purpose is to cover from “head to toe” supplying your company a complete range of hardware and software from a large number of manufacturers with special discounts to education.

Having as their main suppliers huge brands such as Microsoft, HP / Compaq, 3Com, Cisco an Panasonic your company will be fully equipped in terms of hardware and has over 20 years of experience in the corporate, education and health sectors.

Find MPC Services on

Micro & Peripheral Computer Services
Thirlmere House
55 Thirlmere Gardens

You can also contact them direct by telephone or e-mail on the following:

Telephone: 0208 908 6710
Fax: 0208 908 6815


MPC Services offer a range of services and products in the following designated areas:


hp servers Servers
HP Servers, Compaq Servers, Fujitsu Servers, Sun Servers, IBM Servers, Acer Servers
desktop computers Desktops
HP Desktop Computers, Compaq Desktop Computers, Acer Desktop Computers, Fujitsu Desktop Computers, IBM Desktop Computers, Apple Desktop Computers, Clones
laptops Laptops
Acer Laptops, HP Laptops, IBM Laptops, Toshiba Laptops, Panasonic Laptops, Sony Laptops
multi user network Multi-user
Hp Sun IBM Digital
printers Printers
HP Printers, Epson Printers, Kyocera Printers, Lexmark Printers, Brother Printers, Oki Printers, Xerox Printers, Minolta Printers
scanners Scanners
HP Scanners, Epson Scanners, Minolta Scanners, Canon Scanners, Umax Scanners
displays Displays
Sony Displays, Philips Displays, Acer Displays, LG Displays, CTX Displays, Samsung Displays, Nec Displays, Samsung Displays
wireless network Wireless
D-link Smc Belkin Netgear Axis A/Telesyn 3Com, CISCO
switches Switches
Netgear Switches, Belkin Switches, SMC Switches, D-Link Switches, 3-Com Switches, A/Telesyn Switches, CISCO Switches
software Software
Microsoft Adobe Computer Associates Corel Veritas Macromedia Symantec Network Associates
projectors Projectors
NEC Projectors, Philips Projectors, Sony Projectors, Samsung Projectors, Sanyo Projectors, Panasonic Projectors, Toshiba Projectors, Infocus Projectors
pdas PDAs
Acer PDAs, Compaq PDAs, Symbol PDAs, Sony PDAs, Fujitsu PDAs
white boards Whiteboards
Hitachi Whiteboards, Polyvision Whiteboards, Numonics Whiteboards, Displaymate Whiteboards, Sony Whiteboards, HP Whiteboards
thin client Thin Client
Winterm Citrix Neoware IBM
technical support Support
Full support on all products technical information and installationHave a look on their website at and discuss directly prices and offers as well as its systems maintenance.

At the moment I am implementing SEO techniques on this video for HP as I am inserted in the HP competition, a competition for the best 20 students of my university.

You all know about it from the previous post but the good point is that you all can watch the video and going through the QR code or video link you will get dscount on HP products, guaranteed! And YES, discount on computers too!

Check the new Beats by Dre for Audio powering an HP computer, Windows 8 or All-in-one PC’s for your Small business or for yourself!

For this I’ve chosen key personnel:

Sarah Longbottom – Playboy and BAMMA model as she has thousands of followers and its a pretty face;

Dj Lempo – Resident for Bitch Manchester and plays every month in Venus Manchester. Also owns Applique Music (Label)

Venus Manchester – simply the busiest club in Manchester, leading nightlife business and has loads of business partners;

Bitch Manchester – Again, immense representing Lempo and loads of success in 2012 and expected bright future for 2013

This is an initiative taken between University of Salford and Hewlett Packard and an immense opportunity to apply all my knowledge in Search engine optimization, Organic SEO, On-site optimization, Off-site Optimization, PPC campaigns, Social media marketing (SMM) and Search engine Marketing (SEM).

I hope you enjoy this advert on Youtube

English: Beats By Dr. Dre logo

English: Beats By Dr. Dre logo (Photo credit: Wikipedia)

even if you don’t buy any product.

HP Discounted PC’s Link


English: Updated University of Salford Roundel

English: Updated University of Salford Roundel (Photo credit: Wikipedia)

United Kingdom: stamp

United Kingdom: stamp (Photo credit: Sem Paradeiro)

Aerial photograph of the University of Salford...

English: Official BAMMA logo

English: Official BAMMA logo (Photo credit: Wikipedia)

Recently I’ve been applyig SEO techniques in order to promote this video where i am inserted in this project as project leader for the University of Salford (Manchestr, UK).

With Dj Lempo (applique Music ; Bitch Events) producing the music and Starring the famous Sarah Longbottom (BAMMA girl & Playboy) this is an excellent opportunity to buy new computers for your company with a good discount.

The video is filmed in Venus Manchester and the purpose is to get the most views possible on youtube applying the SEO methods in order to make nthe video to go viral

To purchase or just view my most recent piece of work simply click on the link below:


Lynch Taxis is most recent client of Frederico Costa, SEO Digital Consultant and is also subject of evaluation for my dissertation.

The challenge here is “how to create value when a local business does not depend on web services?”

Well, it is not their core business but indirectly it is.


customers ring for a taxi but a few does not.

1st thing to be implemented was the online booking the long-run cut off in terms of salaries and gives free advertisement. It is also very useful for business accounts.

What does it has to do with SEO?

It has ALL to do with SEO.

All the text percentage is calculated in order to maximize the word percentage (including headings) so we can appear in more web searches.

Also the use of keyword tools helped to choose the best options available. Obviously every taxi company wants to be on top of google searches for “taxis (city where is based)” but for this case “taxis manchester” is highly competitive so a PPC strategy is being created. Currently we jumped from 7th page to 2nd page and been in 1st page a few weeks ago with organic SEO but the idea is to develop a chap campaign that will attract more visitors and therefore more traffic.

The website domain as changed, with the old website being still active (to do not lose costumers/viewers) but redirecting for the new website, creating more inbound links and helping on page rank.

Mini bus or Mini Coach? Both. But due to competition the strategy oriented Lynch taxis to be more present on Mini Coach were there is a medium competition but loads of searches. We are placed 3rd in the 1st page.

Surrounding areas searches highly jumped with Google Places.

Another discovery is the amount of people looking for taxi fare calculator so we are developing a taxi fare calculator for users that will be just looking for taxi fares but in Lynch Taxis website the user is oriented to book a taxi online with us so there is no point checking how much a booking will cost and go for another taxi company, since they are checking on our website they will rely on our taxis if they are happy with our fare.

Part 2 will continue the next week.

You can find Lynch on

Also find me on:  (contacts or online CV)

Twitter: (tweet me!)

Facebook: (check me out)


I’ve been asked a lot of questions about how Google measures a website’s traffic so I decided to starting a journey into what is good and what is not (on organic SEO).

Well, to start with, I’ve decided to write about Google Penguin and Google Panda.

Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time.

Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:

Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.

Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.

The next post will explain how to avoid these two premisses.Image


completely agree.have a look on my, im covering the same subject.



Intro to ‘Organic’ SEO

As a writer specializing in website content, SEO is a topic that comes up quite often, so I thought I’d share some of my knowledge with you.

SEO stands for ‘Search Engine Optimization.’ It is actually a very complicated subject with many contributing factors, but today we’ll just be focusing on what it means and how it might affect you.

‘Organic’ SEO refers the process of improving a website’s visibility in ‘natural’ or ‘unpaid’ listings on search engine results.

All major search engines, including Google, Yahoo, and Bing, utilize a ranking system that helps decide which websites get listed in which order for any given subject search.

For example, if you search ‘Mexican Restaurant, O’Fallon, IL’, the search engine will list the website with the best SEO near the top of the page.

To the best of my knowledge, websites can be ‘organically’ optimized to improve…

View original post 297 more words


Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database.

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

  1. Backlinks.
  2. Inbound links.
  3. Internal links.
  4. External links.
  5. No-Follow links.
  6. Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website.

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends.

2. Site Submitting:

In order to increase Page Rank you must have high quality Backl inks and the best way to generate quality backl inks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

  • DMOZ
  • Yahoo Directory
  • Best Of The Web
  • Ezine Articles
  • Article Base
  • Go Articles

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

Link Building

Link Building

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

  • Facebook
  • Google Plus
  • Squidoo
  • Digg
  • Hub Pages
  • Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

So if your page rank is not what you expected you can try to do it yourself OR talk to ME 🙂