Frederico Costa SEO – Small Business Case Study: Lynch Taxis (Part 1)

Lynch Taxis is most recent client of Frederico Costa, SEO Digital Consultant and is also subject of evaluation for my dissertation.

The challenge here is “how to create value when a local business does not depend on web services?”

Well, it is not their core business but indirectly it is.

How?

customers ring for a taxi but a few does not.

1st thing to be implemented was the online booking service.in the long-run cut off in terms of salaries and gives free advertisement. It is also very useful for business accounts.

What does it has to do with SEO?

It has ALL to do with SEO.

All the text percentage is calculated in order to maximize the word percentage (including headings) so we can appear in more web searches.

Also the use of keyword tools helped to choose the best options available. Obviously every taxi company wants to be on top of google searches for “taxis (city where is based)” but for this case “taxis manchester” is highly competitive so a PPC strategy is being created. Currently we jumped from 7th page to 2nd page and been in 1st page a few weeks ago with organic SEO but the idea is to develop a chap campaign that will attract more visitors and therefore more traffic.

The website domain as changed, with the old website being still active (to do not lose costumers/viewers) but redirecting for the new website, creating more inbound links and helping on page rank.

Mini bus or Mini Coach? Both. But due to competition the strategy oriented Lynch taxis to be more present on Mini Coach were there is a medium competition but loads of searches. We are placed 3rd in the 1st page.

Surrounding areas searches highly jumped with Google Places.

Another discovery is the amount of people looking for taxi fare calculator so we are developing a taxi fare calculator for users that will be just looking for taxi fares but in Lynch Taxis website the user is oriented to book a taxi online with us so there is no point checking how much a booking will cost and go for another taxi company, since they are checking on our website they will rely on our taxis if they are happy with our fare.

Part 2 will continue the next week.

You can find Lynch on http://www.lynchtaxismanchester.co.uk

Also find me on:

LinkedIn: uk.linkedin.com/in/fredericogtcosta/  (contacts or online CV)

Twitter: https://twitter.com/fredericotcosta (tweet me!)

Facebook: https://www.facebook.com/fgtcosta (check me out)

 

SEO vs Penguin and Panda

I’ve been asked a lot of questions about how Google measures a website’s traffic so I decided to starting a journey into what is good and what is not (on organic SEO).

Well, to start with, I’ve decided to write about Google Penguin and Google Panda.

Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time.

Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:

Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.

Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.

The next post will explain how to avoid these two premisses.

 

Intro to ‘Organic’ SEO

completely agree.have a look on my, im covering the same subject.

https://fredericogtcosta.wordpress.com/

 

jenniferkirsch

Intro to ‘Organic’ SEO

As a writer specializing in website content, SEO is a topic that comes up quite often, so I thought I’d share some of my knowledge with you.

SEO stands for ‘Search Engine Optimization.’ It is actually a very complicated subject with many contributing factors, but today we’ll just be focusing on what it means and how it might affect you.

‘Organic’ SEO refers the process of improving a website’s visibility in ‘natural’ or ‘unpaid’ listings on search engine results.

All major search engines, including Google, Yahoo, and Bing, utilize a ranking system that helps decide which websites get listed in which order for any given subject search.

For example, if you search ‘Mexican Restaurant, O’Fallon, IL’, the search engine will list the website with the best SEO near the top of the page.

To the best of my knowledge, websites can be ‘organically’ optimized to improve…

View original post 297 more words

Page Rank – An important tool for Google

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database.

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

1. Backlinks.
2. Inbound links.
3. Internal links.
4. External links.
5. No-Follow links.
6. Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website.

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends.

2. Site Submitting:

In order to increase Page Rank you must have high quality Backl inks and the best way to generate quality backl inks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

• DMOZ
• Yahoo Directory
• Best Of The Web
• Ezine Articles
• Article Base
• Go Articles

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

Link Building

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

• Facebook
• Google Plus
• Squidoo
• Digg
• Hub Pages
• Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

So if your page rank is not what you expected you can try to do it yourself OR talk to ME 🙂

 

How to SEO in 10 days – Tutorial

I will do it in 9 days! (click to open hyper link)

A basic video about basic SEO. It’s worth having a look.