Nowadays everybody talks about spam. Some people easily identify it when looking into their gmail account and see a huge “spam directory”. But spam is not only that. A website can be “spammy” if any word represents more than 6% of the website’s text content.
There’s a definition of Spam:
“There are two main types of spam, and they have different effects on Internet users. Cancellable Usenet spam is a single message sent to 20 or more Usenet newsgroups. (Through long experience, Usenet users have found that any message posted to so many newsgroups is often not relevant to most or all of them.) Usenet spam is aimed at “lurkers”, people who read newsgroups but rarely or never post and give their address away. Usenet spam robs users of the utility of the newsgroups by overwhelming them with a barrage of advertising or other irrelevant posts. Furthermore, Usenet spam subverts the ability of system administrators and owners to manage the topics they accept on their systems.”
So, Spam can also be a website itself, as spam is no more than the repeated, uncategorized, uncorrelated info spread in the internet. Yes, e-mail spam is the most common, but when building your website, pay attention to the segment that you want it to be included and then work on a non-excessive word repetition, because something that is meant to go viral ends up being spam.